Ariel Irby
 

In Progress: Running a beverage brand, launching a new site for a health tech company, and building 0-1 AI products for ecommerce.

 
 

Courtside

Bringing to life hydration for everyday play!
Brand Positioning, Brand Strategy, Brand Identity, Art Direction, Photography, Web Design, Packaging Design, Collateral Design, Campaign, Email Design
2021 — present


Wise

Leading design for the Account experience team.
Product Design, UX, strategy
2026

*Case Study available on request


Vizio

Giving a whole new look to immersive entertainment for all.
Experience Strategy, Website Design, Photo & CGI Art Direction
2023

2023 Webby Award Honoree Websites and Mobile Sites Best User Experience
2023 Webby Award Websites and Mobile Sites Best User Interface


*US based website
*Request to see case study

 

Meta

Concepting the new Meta Quest site experience.
Experience Strategy, Website Design
2023

 

Paypal

Crafting personalized AI shopping experiences.
Product Design, UX, strategy
2025

*Case Study available on request


Daniel’s Music Foundation

Creating a platform for all audiences.
Branding, Art Direction, Website Design, Experience Strategy
2023

 

Full book available on request →

Archive (2016 — 2026)


Meta

Website

Concepting the Quest ecomm site.


Google

Brand Studio Campaign & Strategy

Refreshing the google experience for a new Gen Z audience


AT&T

 

att.com

 

Strategizing the future of AT&T offerings and plans.


VIZIO

 

vizio.com

Refreshing the online brand experience for a new era of entertainment.


Matter of Fact

matteroffact.com

Building a digital visual system for a new skincare brand rooted in science.


Vitamin A Swim

vitaminaswim.com

Refreshed brand and online catalogue.


Bare Republic

Video Campaign

Crafting a visual story for a new product line.


Google

 

Google Doodle Book

Bringing to life the history of the Google Doodle through a print and AR experience.


Nike

Run Club App

Telling stories from Nike’s active community.


Wilson

Web Refresh & Social Assets

Refreshing a digital presence for a legacy sporting brand.


Seed

Social Campaign Design

Animating stories for digital platforms.


Garrett Leight Optical

2019 Fall Lookbook

Designing a eye catching lookbook for a California-native brand.


Lululemon

lululemon.com

Refreshing the seasonal look for women’s and girls web presence.


New Balance

2018 Fall Lookbook

Designing a print experience for a global sportswear brand.


Beauty Beez

Branding Identity

Building a modern and sleek identity system for an inclusive beauty store in LA.


Jiant Hard Kombucha

jiantkombucha.com

Creating a web experience for a fast-growing CPG brand.


FIGat7th

Art Directing illustrators to create a seasonal look for OOH and social for DTLA’s shopping hub.

2020-2021 Seasonal Campaigns


KITH

KITH x Adidas Soho Retail Design

Creating a retail experience for a legendary collaboration.


Pinterest

Video Campaign

Created a video series for the Art of the Pin and the Pin Collective.


Screen Shot 2021-03-11 at 1.01.56 PM.png