Ariel Irby is a designer, strategist and art director based London, creating for brands with purpose.

With a strong background in experience design, Ariel blends strategy with visual design — creating innovative, culturally-captivating experiences. She lead accessible design process at BASIC/DEPT®, crafting a human-first approach to creating design systems that are inclusive to all audiences. She is currently leading design at Wise and slinging drinks over at Courtside.

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Selected Clients

Google
Wilson
Meta
Colgate
Vizio
The Ordinary
Nike
AT&T
New Balance
Crooked Media
Vote Save America
Kith
Lululemon
Kate Somerville
Garrett Leight Optical
Anastasia Beverly Hills
Youtube
Pinterest

Services

Experience Strategy
Product Design
Web Design
Branding & Visual Identity
Art Direction
Packaging Design
Editorial Design

Awards

Webby People’s Choice Award - Accessible Tech, 2024
West Coast Regional Winner - Packaging, Print Regional Design Awards, 2017