Vizio.com
Giving a whole new look to immersive entertainment for all.
Experience Strategy, Website Design, Photo & CGI Art Direction
BASIC/DEPT® 2023
Vizio came to us looking to revitalize their current site experience and level up the brand. They have been known for over 20 years for their offering of quality and affordable TVs and soundbars, but needed to better reflect their ethos of “entertainment for us,” as well as tell better, ore relatable product stories for customers looking to buy.
I created a an art direction pulling from sensory experiences — crafting an immersive, vivid world where the products can reflect the entertaining world they create for customers. Working with Vizio’s core brand identity, warm and elevated nods were added to the design direction and content to make visualizing their products in any space easy.
Telling the product stories in a clear and compelling way was the true success of the site. I worked on robust content strategies for each of the products to highlight features to educate and speak to different customer types. The modular approach to product narratives enables Vizio to build bespoke stories across the site.
Role: Design Lead
Creative Team: Veronica Cordero, John Bermingham, Tyler Shea
Dev Team: Tim Spinks, Nick Alacantra
