Free Paper Wines

Branding Identity, Packaging Design, Illustration, Art Direction
Role: Design and Creative Lead
Another 2019

Free Paper was born from Napa Valley legacy, The Brown Family. They wanted to create a wine label that was at a more attainable price point for the millennial just dipping their toes into the wine world. Our process was to create a visual identity that felt elevated but friendly and approachable, never loosing the sophistication and quality that is central to the brand. Deeply rooted in this identity is the heritage and legacy of the Brown family. We wanted to keep the story central and spin it in a visually beautiful way.
Unfortunately, this project didn’t have a chance to launch; this work is for spec.