Nike: Air Max Day 2019

Packaging Design, Website Design, OOH Design, Digital Assets
Role: Graphic Designer
Another 2019

Air Max Day is one of the biggest days of the year to the Nike community. Our team worked with Nike Los Angeles to create a campaign around the idea of the mysterious Department and their creation of the Air Max 720. This campaign was to be unique, but also work seamlessly with the rest of the campaigns happening across the globe. My role in this campaign was to design packaging for a “mysterious” package that would be used in the campaign film. This packaging design would then be used as a piece in the influencer seeding kits, that also included many digital assets for social media. I was also tasked with creating the Out of Home poster campaign around Los Angeles. As final piece of this, I created a website hub that linked out to each of the North American sites, as well as the hub for Los Angeles.

Check out the website here jointhedepartment.com