BEAUTYBEEZ

Branding Identity, Web Design, Art Direction
Another 2019

BeautyBeez stands for all inclusive beauty. Looking at the market, there isn’t a one stop shop for women of color to gain access to all their favorite beauty, hair and skin care products. When the founder, Brittney Middleton, shared her vision for a store focused on women of color, we were so excited to dive in. When we started on the visual identity, we looked to our strong and independent women leaders for inspiration: Rihanna, Alexandria Ocasio-Cortez, Lizzo. The goal for this brand was to create a visual identity that felt, modern and sleek, but strong with a bit of personality that can speak to any woman.

Check out the website beautybeez.com

Images shot by Exquisite Eye